There Brand

Elegance born from the ocean
Born between the waves and the light, Joal celebrates the natural beauty of women.
Swimsuits designed like jewelry for the skin, to enhance every movement, every radiance. Pure, ethical, and radiant luxury, inspired by the ocean.

Our origins

Between the cliffs of Belle-Île-en-Mer and the golden light of Bali, Joal was born.
A luxury swimwear brand, founded by Fatou-Marie, inspired by the ocean, freedom and the beauty of the female body.

Joal celebrates a radiant, elegant and bold femininity.
Plunging cuts, clean lines, a sensual and timeless look: each creation enhances the confidence and inner strength of those who wear it.

Creation

Our swimwear is made from recycled fishing line, transformed into an exceptional Italian fabric that is soft, strong and silky.
The pieces come to life in Bali, in a fair trade workshop, where each model is made with precision and passion.
A craftsmanship that Fatou-Marie discovered during her travels and that she chose to support, respecting women and the time required for creation.

Each collection is conceived as an ode to the sea and to freedom.
Rare pieces, produced in limited quantities, for responsible, sincere and sustainable luxury.

Joal is the alliance of ethics and desire, of sunshine and French elegance.
Swimsuits that tell the story of the beauty of an endless summer — and the gentle power of a free woman.

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